Build slots — closed · Founder channel — open
I'm not taking new projects.
I'll still take your call.
I'm heads-down with my current partners, so new founder builds are paused. But I like founders and I like ideas — bring what you're building and I'll be your sounding board. Free, and there's no pitch waiting at the end. I have nothing to sell you right now.
30 minutes · you talk, I push back · you keep the notes
$ zapp log --track founders
✓ DietAI — founding engineer · MVP → exit7-figure exit
✓ Royal Pawz booking flow v2 shippedconv 7.1% → 30.8%
✓ Royal Pawz revenue engine rebuilt12× by month 6
▸ meal-prep brand — site + ads livesw in build
▸ e-comm retailer — site shippedsw in build
▸ build slots: closed · founder calls: open
7-fig
exit · DietAI
12×
monthly revenue · month 6
+331%
conversion lift · A/B tested
52%
repeat revenue share · June
The open channel
Bring it at any stage.
The earlier the conversation, the cheaper the course-correction. If you have a deck or a prototype, bring it. If you have neither, bring the problem.
01 · IDEA
Napkin-stage
You want someone who's shipped to poke the premise before you spend a year on it. Pressure-testing an idea is the fastest favor anyone can do you.
02 · EARLY PRODUCT
Users, maybe revenue
You have three possible next moves and the runway for one. You want a read on which one compounds — from someone with no stake in the answer.
03 · STUCK
A decision you keep circling
Technical co-founder or agency? Raise or bootstrap? Rebuild or patch? Bring the fork in the road and we'll walk both branches.
The call
Bring the idea. I'll push on it.
Thirty minutes, working through whichever of these matters most right now — the way I'd work through them on my own products.
TOPIC 01 · POSITIONING
Who pays, and why you
The who-pays sanity check most decks skip. If that answer is fuzzy, everything downstream is fuzzy too.
TOPIC 02 · MVP SCOPE
What to cut
The version-one knife: what ships in weeks, what waits, and what never needed building at all.
TOPIC 03 · FUNNEL & GTM
The first hundred users
Where they actually come from, and the two or three numbers worth measuring from day one.
TOPIC 04 · THE RAISE
Your story, stress-tested
What investors will poke at, and how to make the numbers carry the narrative instead of adjectives.
To be clear: this isn't an intake for paid work — the build calendar is closed. If something's ever a genuine fit down the road, we'll both know it without a funnel nudging us.
The system
Four stages. One loop. No handoffs.
This is the loop I ran at DietAI and Royal Pawz — and the one I'll run your idea through on the call.
01 · DIAGNOSE
Find the constraint
What actually blocks the next stage — premise, product, or distribution.
02 · BUILD
Ship the fix
The smallest working software that tests the answer for real.
03 · GROW
Run the tests
Channels, A/Bs, retention — measured weekly, kept or killed.
04 · COMPOUND
Automate the wins
Wire in the leverage so the gains keep running unattended.
↻ findings feed the next diagnosis — the loop compounds
Receipts
Why my read is worth thirty minutes.
Because I've run that loop end to end on a real company — and published the data.
ROYAL PAWZ USA — REVENUE INDEX
months 0–6 · ongoing
indexed to Dec ’25 = 1.0× · still running · dollar figures undisclosed by design
Straight answers
Before you book.
No — my build calendar is closed while I'm heads-down with current partners. That's exactly why this page exists: the calls are conversation, not intake. If that changes, this page will say so.
Tell me what you're building.
The line is open even while the calendar is closed. Thirty minutes, your idea, straight answers — and if I'm not useful, you'll know within ten.
Book a free founder call →