Zapp Studios — Growth + Software for SMBs
Growth marketing and software,
built as one system.
Most SMBs bolt a marketing agency onto a dev shop — and lose months in the translation. I'm one operator who does both, so your funnel, your product, and your revenue move together.
A working call, not a pitch — 15 minutes.
Why Growth Stalls
Your marketing problem is usually a software problem.
You don't have a marketing problem and a separate engineering problem. You have one revenue system — and it breaks at the seam between the two.
What the agency can't reach
A growth agency will sharpen your ads and your copy. Then it hits a wall — the real fix needs a faster page, a new booking flow, a change to the product itself. That's outside their scope. So the leak stays.
What the dev shop can't see
A dev shop ships whatever's on the ticket. But it has no view of CAC, conversion, or retention — so it builds features that don't move revenue, and the roadmap quietly drifts away from the numbers.
Either way, you become the integration layer — briefing both sides, translating between them, waiting. Months pass. The number doesn't move.
How I Work
One operator. The whole revenue system.
I diagnose the funnel, build the software, and run the growth as one continuous loop. When the data says the bottleneck is the checkout, I rebuild the checkout — not a ticket, not a handoff, not next quarter.
Diagnose
Find the real constraint. I audit the funnel end to end and let the data say whether it's the messaging, the product, or the distribution — so we fix what's actually broken, not what's easy to bill for.
Build
Ship the software that fixes it. Landing pages, apps, checkout flows, CRM, automations, analytics — real working software in weeks, not a slide deck for someone else to execute.
Grow
Run it and compound it. A/B tests, retention flows, new channels. The system keeps improving while it runs — because the person measuring it is the person who can change it.
Innovate
Build in the leverage. AI and automation wired into the parts of your business that should run themselves — so your team's hours go to the work that actually grows the company.
The Proof — Royal Pawz USA
$200 MRR to $10K MRR.
In four months.
A mobile dog-grooming company in Houston. I joined as equity partner and rebuilt the whole revenue system — the booking app, the CRM, the ad infrastructure, and the weekly A/B testing loop. Growth and engineering were never two workstreams. They were one.
50×
MRR growth
in 4 months
334%
conversion lift
90-day window
30.8%
booking conversion
vs 1.8% baseline
5×
ROAS
from 2× at launch
Ways to Work Together
Start with a diagnosis. Scale only when the numbers justify it.
Most engagements start small — a clear-eyed look at where revenue is leaking. We go deeper only when the data says it's worth it.
Earlier Stage?
Building something new? I work with founders too.
From raw idea to first real traction — positioning and strategy, building the MVP, acting as your fractional CTO or growth lead, and getting you ready to launch or raise. It starts with a free intro call, then we scope to what you actually need.
See startup consultingThe Operator
FOUNDER PORTRAIT
Hamza, close portrait
Awaiting asset
Hamza Zulquernain · Founder, Zapp Studios
The person who diagnoses it is the person who builds it.
I'm Hamza. I was the founding engineer at DietAI, where I built the product, the funnel, and the growth systems that carried it to a 7-figure exit. I've seen a revenue system from the inside — built, measured, and sold.
Everything since has run the same way: one operator who owns both the diagnosis and the build, so the strategy and the execution never drift apart. No briefs lost in translation. No roadmap that ignores the funnel.
“Most teams split the people who decide what to do from the people who do it. That seam is where revenue leaks. I close it.”
Is This For You?
Straight about fit — both directions.
A fit if —
- You have real revenue and want to compound it — not just patch one leak
- Your growth keeps stalling on something only an engineer can fix
- You want one accountable operator, not an agency and a dev shop
- You can give a decision-maker and real access to your data
Not yet if —
- You're pre-revenue or still finding product–market fit — startup consulting may fit better
- You want a strategy deck and recommendations, not someone who ships the fix
- You want daily meetings and status calls — I stay in the build
- You're choosing on lowest price alone
Let's find your real constraint.
A call, not a pitch. Fifteen minutes on where revenue is leaking and whether I'm the right person to fix it. If I'm not, I'll tell you — and point you to who is.
Book a call