Work · Fractional CTO · Houston

What I built, and what happened after.

Two back offices I built with owners and their teams, then handed over in 2026. And the ads and booking I run at Royal Pawz, where I'm an equity partner.

a Houston-area wholesale distributor

Website and back office · handed over in August 2026

I built it with the owner. Then he took over the changes.

I built a new website. Then the owner and I built a back office for reorders, purchasing, pricing, delivery and sales. He started building alongside me in June. At handoff in August, the owner had the code, a How-To Guide built into the app, and Claude set up so he could change it himself. I am still on call.

55 of 56: changes after handoff, made by the owner
59: back-office screens
24: chapters in the staff guide built into the app

Changes to the software, by who made them

From April to July I made most of the changes, and the owner joined in from June. After handoff on August 17 that flipped. From September 1 to 11 the owner made 52 changes and I made 1.

Changes to the software, by who made them
Month	The owner	Me
Apr	0	16
May	0	31
Jun	6	38
Jul	9	45
Aug	3	24
Sep 1–11	52	1

Each bar is a month of changes. The software is the website and back office of a Houston-area wholesale distributor. The last bar is September 1 to 11.

See the handoff →

a Houston meal-prep brand

Ads, online store and back office · 2026

Ads, a faster storefront, and a back office for the kitchen.

I rebuilt their storefront. I also built the order messages that made a second weekly delivery day possible. Then I built a back office for cook plans, kitchen sheets, stock, purchasing and costing. I handed it over in September, and the team is early in using it day to day.

55 / 55: kitchen-sheet checks that matched the owner's own records
98.8 / 100: score reading 12 real supplier invoices
16 → 5: screens, after we simplified the back office
2,430: automated tests

We still work together: I run their Google Ads and I'm building what's next.

Read the case study →

Royal Pawz USA

Houston · Mobile dog grooming

12× monthly revenue by month six.

Google Ads, a landing page, online booking and text follow-ups. I built it and run it as one system.

16 → 136: grooms per month, December to the May peak
30.8%: booking conversion, up from 7.1% (A/B tested)
52%: of revenue from repeat customers by June, up from 13%

Working with Zapp Studios completely transformed our business. The booking system they built and the way they optimized our funnel - we went from barely getting customers online to having a system that just works.

Owner, Royal Pawz USA. I'm an equity partner there.

Read the case study →

I don't name a client without their written OK, so two of these are described, not named.

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