Equity Partnership
I'll build it with you.
And bet on it with you.
For established businesses I genuinely believe in, I come on as a long-term revenue partner — diagnosing the funnel, building the software, and running the growth as one system. Reduced cash + equity, 6–24 month engagements.
I cap this at 4 active slots. The filter isn't stage or size — it's whether I can see a clear path to compounding the number.
How a Partnership Works
Four phases.
Diagnostic first, always.
DIAGNOSE & ALIGN
Two-week paid pilot. I go deep on your business — unit economics, funnel, team, stack. We decide together whether the equity structure makes sense before either of us commits to more.
BUILD THE SYSTEM
Full-stack revenue engineering. Landing, funnel, CRM, product, automations, analytics — whatever the diagnostic says is the constraint. Shipped as one system — funnel, product, and growth, by one operator.
SCALE WHAT WORKS
Weekly A/B tests, funnel optimization, new channels, new offers. I stay in the weeds while you stay out of them.
COMPOUND
The system outlives any single engagement. Playbooks, dashboards, documentation — so whether I stay or step back, the infrastructure keeps paying out.
The 2-week pilot is the real filter. If I don't see a clear path to multiplying your number, I'll tell you — and we part as friends. No pressure to continue, no equity locked in, no retainer trap.
The Commercial Structure
Reduced cash.
Real skin in the game.
Exact terms negotiated per engagement. The numbers below are typical, not universal — we land on specifics during the pilot, and your lawyer papers whichever structure you pick.
Pilot
$7,500
Two weeks, paid, credited against the first three months
Cash
Reduced
Floor of 60–70% of list, never zero
Term
6–24 mo
Renegotiated each cycle
Slots
4 max
Capped to protect output quality
Two ways to structure the upside
Most businesses this size never sell, and a minority stake in one that doesn’t is worth a good deal less than its share of the company on paper. So there are two honest ways to do this, and which one fits depends on whether you are actually building toward a sale.
Option A
Contract equity
A contractual share of what the business sells for, without becoming a shareholder.
- —A fixed percentage of transaction value if the business is ever sold
- —No shares issued, no cap table to reopen, no new party on your governance
- —No voting rights and no say in how you run the company
- —Ends when the engagement ends — no trailing claim on a business I am no longer building
Best when you want the incentive aligned but have no intention of taking on a partner.
Option B
Real equity, earned in tranches
Actual ownership, vested against time and results rather than handed over on day one.
- —Granted in three parts: on signing, over time, and against agreed performance
- —Voting rights and information rights on the table where you want a genuine partner
- —If there is no sale by year five, an independent valuation sets the mark and the performance tranche settles against it
- —If I leave early, unvested equity is forfeited and the company can buy back the rest at fair value
Best when you are actually building toward a sale, or you want a partner with a vote.
Either way the pilot comes first, the percentage is agreed after it rather than before, and your own attorney and accountant paper the instrument. Nothing here is tax or legal advice.
Current Flagship Partnership
Royal Pawz USA.
What a partnership actually looks like.
Came on as equity partner in 2025. Rebuilt the entire revenue stack from scratch. Still ongoing.
Is This For You?
I say no more than I say yes.
You're a fit if —
- You have real revenue or validated demand — not just an idea
- You want a builder-partner with skin in the game, not a vendor on retainer
- You're okay giving up a small slice of equity for multiplicative upside
- You're honest about where the business really is, good and bad
Not a fit if —
- You're pre-product and still validating the idea — startup consulting is the better fit
- You want to keep 100% of equity and hire on retainer — start with a Build
- You're looking for a co-founder to start something from zero
- You want daily strategy calls and endless meetings — I stay in the weeds
Tell me about the business.
The button below opens your mail app with a short template already in it — fill in the five lines and send. I reply personally within 72 hours. If it looks like a fit, we schedule the 2-week paid diagnostic. If not, I'll tell you what I'd focus on instead.
No mail app, or prefer to write it yourself? Email hamzazulquernain1@gmail.com directly — name, company, website, monthly revenue, and your biggest constraint.