The Core Engagement
Your funnel and your software,
rebuilt as one system.
The Revenue System Build is the core engagement — I diagnose where revenue leaks, build the software that fixes it, and run the growth that compounds it. One operator, start to finish.
Diagnosis-led
Working software in weeks
Built and run as one system
A handful of Builds at a time, so the work stays hands-on.
Why Not an Agency
Two vendors, or one operator.
Most SMBs hire a growth agency and a dev shop, then spend months as the translation layer between them. There's a cleaner way.
Agency + dev shop
Zapp Studios
Who owns the outcome
Growth and engineering
Timeline
Your role
After the engagement
Incentive
What Actually Gets Built
Four systems. Wired together.
Scope is always tailored — we build what's actually broken, not what looks impressive. A typical Build covers some or all of:
Landing + funnel
- High-converting pages across your site
- Lead capture flows (forms, chatbots, quizzes)
- Onboarding sequences
- Checkout/booking optimization
CRM + automations
- CRM setup or migration (HubSpot, GoHighLevel, Airtable, custom)
- Lead scoring and routing
- Email/SMS sequences triggered on behavior
- Handoff automations (sales → ops → fulfillment)
Analytics + experiments
- Funnel tracking (GA4, Mixpanel, Amplitude, PostHog)
- Conversion event instrumentation
- A/B test infrastructure
- Dashboards for the metrics that matter
Growth loops
- Referral mechanics
- Retention and winback flows
- Upsell/cross-sell touchpoints
- Content or SEO systems where they fit
The Method
Revenue isn't magic.
It's infrastructure.
DIAGNOSE
Find the real constraint
Every Build starts with a diagnostic. I audit the funnel end to end and let the data say whether the constraint is messaging, product, or distribution. For Royal Pawz, the diagnostic revealed a 43.6% bounce rate — not ad spend — as the real bottleneck.
BUILD
Ship the system that fixes it
Working software, live and tested, in weeks — not a plan for someone else to execute. One operator moves from diagnosis to deployed code without a translation layer in between.
SCALE
Optimize and compound
Once the system runs, A/B tests and compounding channels follow the data. The goal isn’t a one-time fix — it’s infrastructure that gets better over time.
Is This For You?
Straight about fit.
A fit if —
- You have real, recurring revenue and want to systematize it
- Your best leads fall through the cracks because your tools don’t talk to each other
- You want one accountable operator, not an agency plus a dev shop
- You can commit about an hour a week of collaboration during the build
Not yet if —
- You’re pre-revenue or still finding product–market fit — startup consulting may fit better
- You want someone to rubber-stamp decisions you’ve already made
- You need something shipped in days — start with a diagnostic
- You’re choosing on lowest price alone
How Pricing Works
Every Build is scoped in writing.
Every Build is scoped precisely after the diagnostic. Scope follows the constraint — we build what's broken, nothing you don't need. An equity-aligned option is available when it fits.
Focused fix
A single-system build after a diagnostic. We identify the tightest constraint and build exactly what fixes it — nothing more.
Full-funnel
End-to-end across landing, CRM, automations, and analytics. The whole revenue stack, wired together and measured as one system.
Infrastructure
Full stack plus ongoing optimization. The system ships, then keeps improving — A/B tests, new channels, compounding layers over time.
Exact scope and pricing are sent in writing after the diagnostic call — before you commit to anything.
Straight Answers
Questions I get on every call.
A freelancer builds what you tell them to build. I diagnose what’s actually broken in the funnel, design the fix, then build it. The build is the smaller half of the value — knowing what to build and why is the rest.
Let's scope it.
A call, not a pitch — I'll learn the business, and if a Build makes sense I'll send scope in writing.
Book a call