More revenue.
Same traffic.
You have a product. People visit. Most don't pay. We find out why - and we fix it.
The real problem
Most businesses chase more traffic.
The smarter move is converting what you have.
You're flying blind
No data means no direction. If you can't see where users are dropping off, you can't fix it. Every day without tracking is revenue you'll never get back.
Users sign up and disappear
Most businesses lose 70-90% of users before they ever reach their 'aha moment.' The onboarding gap is where revenue dies - and most founders never even measure it.
More ads, same results
Pouring budget into a leaky funnel just accelerates your losses. Until the conversion problem is fixed, scaling ad spend makes things worse - not better.
The math is simple
Before
$10K
1% conversion
5x
After
$50K
5% conversion
+$40,000
in revenue you would have previously never seen - from the same 100,000 visitors.
Buying more traffic is expensive. Improving conversion is leverage. That's what Revenue Engineering does.
The approach
The scientific method,
applied to your revenue
No guesswork. No opinions without data. We follow the same process researchers use to test hypotheses - because that's the only way to know what's actually working.
Observe
We start with your data - analytics, heatmaps, session recordings, funnels. If tracking isn't set up, we add it first.
Hypothesize
Based on what the data shows, we form hypotheses about what's causing friction. Psychology-backed reasoning, not gut feelings.
Test
We design specific, measurable changes - A/B tests, UI modifications, copy, flow restructuring. One variable at a time so we know exactly what moved the needle.
Measure
We track outcomes against baselines. If something didn't move the number, we learn from it and iterate - not abandon ship.
Scale
What works gets doubled down on. What doesn't gets cut. This is a continuous loop - not a one-time report you file away and forget.
What's covered
Every touchpoint. No guessing.
The audit covers everything a potential paying customer interacts with - from the first ad impression to the moment they pull out their credit card.
Landing Page & First Impression
- Hero messaging & value clarity
- CTA placement and copy
- Social proof & trust signals
- Page load speed & mobile UX
- Ad-to-landing page message match
Onboarding Flow
- Steps to first value (time-to-value)
- Friction and drop-off identification
- Activation trigger mapping
- Email sequence & timing
- Aha moment optimization
Paywall & Pricing
- Pricing psychology & anchoring
- Plan structure & tier design
- Free trial vs. freemium fit
- Upgrade flow friction
- Objection handling in UI
Checkout & Conversion
- Payment flow UX
- Form field reduction
- Trust signals at checkout
- Abandonment triggers
- Post-purchase experience
Marketing & Ad Strategy
- Ad channel fit analysis
- Google Ads structure & bidding
- Audience targeting review
- ROAS & attribution analysis
- Custom strategy per channel
Analytics & Tracking
- Funnel tracking setup
- Event & goal configuration
- Heatmap & session recording
- Cohort & retention analysis
- Dashboard setup (if missing)
Proof it works
Not theory. Real results.
Royal Pawz USA
Came on as an equity partner and did exactly what Revenue Engineering is: audited the full onboarding flow, identified the friction points, recommended changes, and executed on them. Now running weekly A/B tests - and the numbers keep climbing.
2x ROAS at launch. 5x ROAS three months later. Not a lucky campaign - the result of a repeatable process applied consistently.
Want the full breakdown? Book a call and I'll walk you through it.
Who it's for
Industry-agnostic. Results-focused.
Good fit
You have at least $1 of real revenue, or 50+ genuine user signups
You have an actual product - SaaS, mobile app, e-commerce, service business, anything
You feel like you should be converting more but can't pinpoint exactly why
You're spending on ads but not seeing a clear return on that spend
You're willing to share real data - analytics dashboards, ad accounts, funnels
Not the right fit
You don't have a product yet (see our MVP Development service)
You're not willing to share data or grant access
You want guaranteed results without the testing process
Pre-product? Our MVP Development service is probably the better fit.
The offer
Simple pricing. Serious results.
Revenue Audit
One-time. No retainer. No commitment.
- Full written audit report with annotated screenshots
- UI modification suggestions and mockups
- Marketing and ad strategy review
- Analytics & tracking setup (if missing)
- Priority fix list - quick wins first
- Option to have us implement it for you
Long-Term Partner
Equity-firstOr a cash arrangement if equity isn't on the table.
If the audit reveals significant upside and we're a good fit, I'd love to come on as a long-term revenue partner. Ongoing optimization, implementation, ad management, and growth strategy - with real skin in the game.
The $500 audit is step one. If it makes sense to continue, we'll structure something that works for both of us.
Let's TalkFAQ
Common questions
Ready to grow?
Stop guessing.
Start engineering.
Book a free strategy call. We'll talk about your product, what you're seeing in the data, and whether a Revenue Engineering engagement makes sense.
Book a Free Strategy CallNo commitment. No sales pitch. Just an honest conversation.