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Zapp Studios

HAMZA ZULQUERNAIN · ZAPP STUDIOS · HOUSTON

I build the systems that make your business worth more.

A business sells for what it earns times a multiple. I raise both: more profit from every job, and a company that runs without you. I map the work your team does by hand, then build the software and AI agents that take it over, with your team, in about three months. Whether you sell next year or never.

Value = cash flow × multiple
Today$450K × 2.6 $1.17M
After the Build$600K × 3.6 $2.16M
Gain+$990K

Illustrative. The average small business sold for 2.6× its cash flow in 2025 (BizBuySell). Sales of $1M–$2M went for 3.1× (IBBA broker survey, Q2 2026).

  • 12×

    monthly revenue by month six at Royal Pawz, where I'm an equity partner.

  • 52%

    of Royal Pawz revenue from repeat customers by June, up from 13%.

    Repeat revenue is what buyers pay a higher multiple for.

  • 55 of 56

    changes made in-house by a client's owner, with Claude, in the first month after handoff (Aug 18 – Sep 11, 2026). I made one.

  • 7-figure exit

    as founding engineer at DietAI.

What buyers pay for

Buyers pay a multiple of what your business earns each year. In 2025 the average small business sold for 2.6 times its yearly cash flow, about 0.7 times its yearly revenue. Half of those sales were for $350K or less, and bigger ones went for more: sales of $1M to $2M went for 3.1 times (IBBA broker survey, Q2 2026). Two things move what a buyer pays. I build for both.

Cash flow

Raise what it earns

  • More jobs from the same leads: a faster site, better ads, booking and follow-up that run themselves.
  • Lower cost per job: software and AI agents that do the copying, re-keying and chasing.

The multiple

Raise what buyers pay for it

  • A business that runs without you: the work lives in one system your staff run, written down and in your name.
  • Revenue that repeats, and monthly numbers a buyer can trust, from one system.

The same business, run three ways

Buyers tend to pay more for the same cash flow when the business doesn't depend on its owner. Software and AI agents are how you get there.

Illustrative: the same business on paper, on tools stitched together, and on one system with AI agents
Paper and spreadsheetsTools stitched togetherOne system, with AI agents
How the work gets donePaper, texts and spreadsheets. Most of it lives in your head.A few tools that don't talk to each other. Your staff copy between them by hand.Software built for how you work. AI agents do the routine work: the copying, re-keying and chasing. Your staff run it.
What a buyer seesA business that stops when you do.Some structure, and numbers that take work to trust.A business that runs without you, with numbers from one system.
Multiple of yearly cash flow2.0×–2.6×2.6×–3.2×3.2×–4.0×

Paper and spreadsheets

How the work gets done
Paper, texts and spreadsheets. Most of it lives in your head.
What a buyer sees
A business that stops when you do.
Multiple of yearly cash flow
2.0×–2.6×

Tools stitched together

How the work gets done
A few tools that don't talk to each other. Your staff copy between them by hand.
What a buyer sees
Some structure, and numbers that take work to trust.
Multiple of yearly cash flow
2.6×–3.2×

One system, with AI agents

How the work gets done
Software built for how you work. AI agents do the routine work: the copying, re-keying and chasing. Your staff run it.
What a buyer sees
A business that runs without you, with numbers from one system.
Multiple of yearly cash flow
3.2×–4.0×

Illustrative. These ranges are my working assumptions, and the estimator uses the same ones. Market average: 2.6× (BizBuySell, 2025). Sales of $1M–$2M: 3.1× (IBBA broker survey, Q2 2026). Software alone doesn't raise a multiple. What it produces does: a business that runs without you, revenue that repeats and numbers a buyer can trust.

An illustrative example: the business today and after the Build
TodayAfter the Build
Revenue$3,000,000$3,000,000
Cash flow$450,000$600,000 (+$150,000/yr)
Multiple2.6× (runs through the owner)3.6× (runs without the owner, clean numbers)
Value$1,170,000$2,160,000
As a share of a year's revenueabout 0.4×about 0.7×

Today

Revenue
$3,000,000
Cash flow
$450,000
Multiple
2.6× (runs through the owner)
Value
$1,170,000
As a share of a year's revenue
about 0.4×

After the Build

Revenue
$3,000,000
Cash flow
$600,000 (+$150,000/yr)
Multiple
3.6× (runs without the owner, clean numbers)
Value
$2,160,000
As a share of a year's revenue
about 0.7×

Illustrative. Your numbers will differ. Market average: BizBuySell, 2025. Sales of $1M–$2M: 3.1× (IBBA broker survey, Q2 2026). Gain: $990,000. $390,000 comes from the higher cash flow. $600,000 comes from the higher multiple.

Run your own numbers →

Try it with your numbers

Enter both to see a rough range.

A rough estimate, not an appraisal. Your numbers stay in your browser.

Sound familiar?

Each of these costs you twice: once every month, and again when a buyer prices the business.

  • It all runs through you.

    You're the scheduler, the price list and the backup for everyone.

    At sale: buyers discount a business that stops when the owner does.

  • Orders arrive in five places.

    Your site, email, phone calls, texts and a web form, copied into one list by hand.

    At sale: every hand-copied order is cost a buyer subtracts, and risk they price in.

  • The same sheets get rebuilt every week.

    Order sheets, price lists, the weekly plan. One typo costs you.

    At sale: hours of admin that show up in your margin.

  • Your numbers live in five spreadsheets.

    Nobody can say what last month made without a weekend of work.

    At sale: if a buyer can't trust the numbers, they pay less or walk.

Recent work

The levers buyers pay for, measured. Results, not sale prices.

a Houston-area wholesale distributor

Website and back office · handed over in August 2026

  • Runs without you

I built it with the owner. Then he took over the changes.

I built a new website. Then the owner and I built a back office for reorders, purchasing, pricing, delivery and sales. He started building alongside me in June. At handoff in August, the owner had the code, a How-To Guide built into the app, and Claude set up so he could change it himself. I am still on call.

55 of 56
changes after handoff, made by the owner
59
back-office screens
24
chapters in the staff guide built into the app
Changes to the software, by who made them

From April to July I made most of the changes, and the owner joined in from June. After handoff on August 17 that flipped. From September 1 to 11 the owner made 52 changes and I made 1.

Changes to the software, by who made them
MonthThe ownerMe
Apr016
May031
Jun638
Jul945
Aug324
Sep 1–11521

Each bar is a month of changes. The software is the website and back office of a Houston-area wholesale distributor. The last bar is September 1 to 11.

That's the part a buyer cares about: the business, and its software, no longer depend on one person.

a Houston meal-prep brand

Ads, online store and back office · 2026

  • Lower cost per order

Ads, a faster storefront, and a back office for the kitchen.

I rebuilt their storefront. I also built the order messages that made a second weekly delivery day possible. Then I built a back office for cook plans, kitchen sheets, stock, purchasing and costing. I handed it over in September, and the team is early in using it day to day.

55 / 55
kitchen-sheet checks that matched the owner's own records
98.8 / 100
score reading 12 real supplier invoices
16 → 5
screens, after we simplified the back office
2,430
automated tests

We still work together: I run their Google Ads and I'm building what's next.

Royal Pawz USA

Houston · Mobile dog grooming

  • More revenue
  • Repeat revenue

12× monthly revenue by month six.

Google Ads, a landing page, online booking and text follow-ups. I built it and run it as one system.

16 → 136
grooms per month, December to the May peak
30.8%
booking conversion, up from 7.1% (A/B tested)
52%
of revenue from repeat customers by June, up from 13%

Working with Zapp Studios completely transformed our business. The booking system they built and the way they optimized our funnel - we went from barely getting customers online to having a system that just works.

Owner, Royal Pawz USA. I'm an equity partner there.

See all recent work →

How it works

One offer. Four phases. Every phase priced before it starts.

  1. Value Sprint

    7–10 business days

    $10,000

    I start by mapping how the work gets done today, with you and your team: what's done by hand, what gets copied between tools, and what only you know. Then I show where software and AI agents can take that work over, and rank each fix by the value it adds per dollar.

    • A map of the manual work, step by step.
    • A written plan: what software and AI agents take over, in what order, and what each is projected to add.
    • A value baseline from your books: buyer math, not an appraisal.
    • A timeline and a fixed Build price.
    • Partner terms, if you want to pay less up front.
    • If the plan doesn't add at least 10× its price in projected value, I'll tell you not to build it.

    Credited in full toward the Build if it starts within 30 days. The plan is yours either way.

  2. Build

    About 3 months

    from $50,000

    I build it with your team. Your staff use each part as it ships, so nothing lands as a surprise.

    • Your website and ads, where they need work.
    • The back office your staff use every day.
    • Monthly numbers from one system.
    • In the last weeks, someone on your team starts making small changes with Claude, with me beside them.

    Fixed scope and price, agreed in writing after the Sprint.

  3. Handoff

    End of the Build

    Included

    Your team gets the keys, and everything a buyer's due diligence will ask for.

    Part of every Build.

  4. After handoff

    Your pick

    On-call from $1,500/mo, pay per fix at $200/hr, or a monthly fractional CTO at $6,000/mo. The standing warranty on my work stays in place whatever you pick.

See full pricing →

Two ways to pay

Same Sprint, same Build, same handoff. You pick how it's paid for.

  • Cash

    • Pay the fixed price. Keep 100% of the gain.
    • Value Sprint $10,000, credited to the Build.
    • Build from $50,000, fixed in writing after the Sprint.

    Book a call

  • Partner

    • Pay 60% up front. I take 10% of the gain when you sell, capped.
    • Same $10,000 Sprint. It's never discounted.
    • The gain is measured from a baseline we fix in dollars when we sign.
    • The cap is 5× your discount. If you never sell, an independent appraisal settles it at year five.

    I take a limited number of Partner deals each year.

    Book a call

Cash and Partner on the illustrative example
CashPartner
Paid up front$80,000$48,000
Paid at sale$0$99,000 (10% of $990K; cap $160K)
Total cost$80,000$147,000
Owner keeps of the gain$910,000 (92%)$843,000 (85%)
New cash flow pays back the up-front cost in6.4 months3.8 months

Cash

Paid up front
$80,000
Paid at sale
$0
Total cost
$80,000
Owner keeps of the gain
$910,000 (92%)
New cash flow pays back the up-front cost in
6.4 months

Partner

Paid up front
$48,000
Paid at sale
$99,000 (10% of $990K; cap $160K)
Total cost
$147,000
Owner keeps of the gain
$843,000 (85%)
New cash flow pays back the up-front cost in
3.8 months

On the illustrative example: an $80,000 Build and a $990,000 gain.

Your lawyer and CPA paper any Partner deal. Nothing here is legal or tax advice.

Full Partner terms →

What you get at handoff

Owned, not rented. And it's the list a buyer's due diligence will ask for.

Every handoff includes:

  • Your code and accounts in your company's name
  • Claude set up for your team
  • Checks that run on every change before it goes live
  • A preview link for every change
  • A runbook
  • A staff guide

Changes that touch payments, security or your database come to me before they go live.

Standing warranty: if something I built doesn't work the way we agreed, I fix it. No invoice, no end date.

Who it's for

A fit if

  • You own an operations-heavy business doing roughly $2M–$15M a year: multi-crew home services, wholesale or distribution, food production, or similar.
  • The daily work runs through you, spreadsheets, texts and tools that don't talk to each other.
  • You might sell in the next few years, or you want a business that runs without you either way.
  • You'll share real numbers in the Sprint, good and bad.

Not a fit if

  • Your cash flow is under about $250K a year.
  • You want advice and a slide deck, not working software.
  • You want me to find a buyer or negotiate a sale.
  • You're a startup still building a product.

How this compares

Each option is right for some businesses. Here is how they differ.

How this compares
ZappAgencyExit-planning advisorFull-time hireDIY with AI
What you getWorking systems that raise cash flow and the multipleSoftware or marketing they runA plan and a list of fixesOne person's time, every dayYour own time
Who builds itI do, with your teamThe agencyYou, or someone you hireYour hireYou
Who owns itYou, in your company's nameDepends on the contractYouYouYou
Paid howFixed prices, or less cash plus a capped share of the gainA project fee, often with a support planAdvisory feesA salary, benefits and hiring timeYour time
When it breaksYou text me. Fixes to my own work are freeA support plan or a new ticketNot coveredThey fix it, while they work for youYou fix it

Zapp

What you get
Working systems that raise cash flow and the multiple
Who builds it
I do, with your team
Who owns it
You, in your company's name
Paid how
Fixed prices, or less cash plus a capped share of the gain
When it breaks
You text me. Fixes to my own work are free

The other options

Agency
What you get
Software or marketing they run
Who builds it
The agency
Who owns it
Depends on the contract
Paid how
A project fee, often with a support plan
When it breaks
A support plan or a new ticket
Exit-planning advisor
What you get
A plan and a list of fixes
Who builds it
You, or someone you hire
Who owns it
You
Paid how
Advisory fees
When it breaks
Not covered
Full-time hire
What you get
One person's time, every day
Who builds it
Your hire
Who owns it
You
Paid how
A salary, benefits and hiring time
When it breaks
They fix it, while they work for you
DIY with AI
What you get
Your own time
Who builds it
You
Who owns it
You
Paid how
Your time
When it breaks
You fix it

Who you work with

Hamza Zulquernain

Zapp Studios · Houston

I've seen a sale from the inside: I was founding engineer at DietAI and built the product, the funnel and the growth systems through a 7-figure exit. I'm an equity partner at Royal Pawz USA. So I build the way an owner thinks: what does this add to what the business is worth? And I stay with it after it ships.

  • Founding engineer, DietAIBuilt the product, the funnel and the growth systems through a 7-figure exit.
  • Equity partner, Royal Pawz USA12× monthly revenue by month six.
  • Two back-office systemsBuilt with the owners and their teams, and handed over in 2026.

Questions owners ask

What would my business sell for?

Most small businesses sell for a multiple of their yearly cash flow: profit, plus what you pay yourself, plus one-time costs. In 2025 the average was 2.6 times (BizBuySell), and half of those sales were for $350K or less. Bigger sales went for more: 3.1 times for sales of $1M to $2M (IBBA broker survey, Q2 2026). Where yours lands depends on its size, how much it runs through you, how much revenue repeats and how clean your numbers are. The two-minute estimate gives you a rough range. The Value Sprint sets a real baseline from your books.

How does software change what a buyer pays?

Buyers tend to pay a higher multiple for a business that runs without its owner. Software and AI agents are how you get there. The work moves out of your head and off paper into one system your staff run, the routine work stops needing a person, and the numbers come from that system, so a buyer can trust them. The software doesn't set the multiple by itself. What it produces does.

Is the value baseline an appraisal?

No. It's buyer math: your cash flow times what buyers pay for businesses like yours, adjusted for what we find. We use it to measure the gain. If you need a formal valuation for a sale, a loan or an estate, hire a credentialed appraiser.

Do I have to sell?

No. The same work raises your cash flow every month you own the business, and gets it running without you. On the Partner track, if you haven't sold in five years, an independent appraisal settles my share.

Do you help me sell?

No. I don't find buyers or negotiate sales. That's a business broker's or M&A advisor's job. I build the business they'll sell, and I'm glad to work alongside them.

How does the Partner share work?

You pay 60% of the Build up front. When you sell, I get 10% of the gain above the baseline we fix in dollars when we sign, capped at five times your discount. An illustrative example: on an $80,000 Build, you'd pay $48,000 up front. If the business later sells for $990,000 more than the baseline, my share is $99,000.

What if the value doesn't go up?

On the Partner track, I get nothing beyond the up-front fee. On the Cash track, you paid a fixed price for a system you own. And if the Sprint can't show at least 10 times the Build price in projected value, I'll tell you not to build.

What if my business would have grown anyway?

We can set the baseline to rise 5% a year, so I only share in growth above your own trend.

Do we own the code and accounts?

Yes. Your code, your data and every account sit in your company's name, not mine. That is part of every handoff. If you ever want a different developer, you hand them the keys and they pick up where I left off.

Can a non-technical team really make changes with Claude?

Yes, for the small changes that come up every week, like a new field, a new report or a tweak to a screen. During the Build, the person who will make changes works next to me. That way they learn the system as it grows. At a Houston-area wholesale distributor, the owner made 55 of the 56 changes in the month after handoff, using Claude.

What happens when something breaks?

When something breaks, you text me and I pick it up. If the cause is in my work, there's no invoice. That's the standing warranty, and it has no end date. If the cause is a later change, an outside service or a new feature, it falls under the plan you picked at handoff: On-call, pay per fix or fractional CTO.

What if you disappear?

Your software keeps working. The code and accounts are in your name, the runbook and staff guide explain how it fits together, and your team already makes the everyday changes. Any good developer can pick it up from there.

What do the AI agents run on?

Any model. I set them up so they don't need the largest AI models. That means they can run on smaller open-source models, which cost less to run. If your data is sensitive, or you'd simply prefer it, they can run on your own machines.

What does Claude cost us after handoff?

Your team pays for Claude directly, at Anthropic's published price. It's a monthly plan for each person who makes changes, and the bill goes to you, not through me. I help you pick the right plan during handoff. The AI agents that do routine work are separate. They're set up so they don't need the largest AI models, so they can run on smaller open-source ones or on your own machines. What an agent costs to run depends on what it does.

How do payments work?

The Sprint is paid up front and credited in full if the Build starts within 30 days. The Build is paid 50% to start, 25% at the midpoint and 25% at handoff. On the Partner track it's the same schedule on the reduced price. Ad spend goes straight to Google or Meta, not through me.

Let's look at how your business runs today.

Book 30 minutes. Walk me through how the work gets done, and I'll tell you where software and AI agents could take it over. You'll leave with a clear next step, whether or not it's me.